The Impact of Spatial Design
A lot of our creative practice sees us work in the digital space – social content, digital advertising, motion, UX and websites. But today we’re talking about our design practice for the physical world. We’ve enjoyed working for some of London’s largest developers, so let’s delve into what goes into designing a great sales and marketing suite.
Today, marketing suites have evolved away from the basic portakabin setups to fully immersive, experience-led spaces that captivate and inspire. No longer just a place to nip into and grab a brochure, these suites are pivotal in creating that all-important first impression, creating desire and driving sales.
Start with a Vision
Every marketing suite begins with a vision — to create meaningful connections and evoke emotions. Conceptually for smaller schemes the space likely needs to reflect the developer brand in some way — perhaps there’s a motif that could be scaled to work as a wall graphic, or used to guide a customer around the space. For more premium or flagship schemes it may be the location or outlook that is critical. This might mean inviting the green space in with planting, using large models to show the sheer volume of surrounding open spaces, or setting up screens or with floor-to-ceiling images to portray stunning dusk views.
Make It Immersive
Buyers expect more than a sales pitch. They want to be taken on a journey — we’re selling the sizzle, not the sausage. Our marketing suites and sales spaces are designed to be immersive, showcasing not just the properties but the wider lifestyle they offer. Think fullscale apartments through an unassuming door, huge interactive screens, models and sensory experiences that make buyers feel part of something special. If the best coffee shop in the area is on the doorstep, why not partner with them to host a coffee-tasting evening and invite your best prospects? Selling in the summer? Theme accordingly. Pimm’s and strawberries anyone? The space is not there to be a stand-alone silo – use it to bring the wider community in, create a buzz and generate interest with agents and prospects.
Tailored Experiences
Remember no two buyers are the same, and your marketing suite needs to reflect that. We design flexible spaces that can be tailored to each visitor's needs, creating a personalised and memorable experience. Whether it’s a cosy lounge area for an initial chat, a high-tech screening room to explore the full development with investors, or an area where kids can safely entertain themselves as parents discuss flooring choices — cater to every aspect of each buyer’s journey. Thoughtful space design becomes a transformative buying experience and will leave a lasting impact. By creating spaces that resonate on an emotional level, we help developers connect with buyers and drive sales.
Ready to focus on your next marketing suite? Get in touch and we’ll create something extraordinary together.
