Big steps for baby leaves
Steve’s Leaves is on a mission to grow it’s range of baby leaf salad as sustainably as possible, whilst maintaining the scale to supply customers including Waitrose and Ocado.
We freshened up their identity, brought in animation and humour, and overhauled their digital presence. Our packaging redesign not only reduced waste, but introduced 100% recyclable films across the range.
Tone of voice
All of Steve’s Leaves product is washed at a single site in Hampshire with water pumped from their very own spring.
Steve’s Salad Shed — a reusable experience and education stand, as comfortable promoting Steve’s product at a festival, as it is being the centre of a healthy eating talk at a primary school.