Creating a luxurious partnership
In 1939, Guerlain created one of the world’s first modern spas on the Avenue des Champs-Elysées, Paris. When Guerlain announced a new prestigious partnership with Waldorf Astoria, to create a luxurious and evocative setting where guests could enjoy cutting-edge treatments, we were invited to create a brand identity, guest touch points and brand guidelines. The Guerlain Spa Waldorf Astoria pairing was born.
Project
Guerlain Spa
Client
Guerlain & Waldorf Astoria
Expertise
Branding
Activation
Identity
Image styling
Printed collateral
Tone of voice
Image styling
Printed collateral
Tone of voice
“
Working with two of the world’s most revered brands was a delicate aesthetic and tonal challenge.”
Toby Dyson
Co-founder, Latch
All materials reflected the high-end nature of the collaboration while safeguarding the consistency of each brand.
