Launching a luxury resort
Creating brands and launch materials for a resort usually involves working months, if not years, ahead of opening. Incomplete sites with multiple stakeholder interests jockeying for affection. The key is to manage the noise out — allowing the creative team to hone in on the answer.
For the Conrad Algarve, the location had to be the star. Creative concepts, F&B identities and imagery all flowed from the stunning landscapes of the Iberian Peninsula.