Reimagining the taste of summer
Founded by Tom Gosnell and based in London’s sunny Peckham Rye, Gosnells create small batch meads that not only taste incredible but help protect bees and the planet.
Gosnells turned to us to create a new identity – to move the brand from the traditional ale market, towards a more crafted occasion drink. Our approach to all touchpoints created a flexible, sophisticated look that firmly repositioned the brand within a more premium space.
Brand
Tone of voice
Image styling
Guidelines
Printed collateral
Social
Wayfinding
We collaborated with illustrator Greg Coulton to create a central brand device with a quirky bee focus. The illustrated G was principal to the vintage range bottle design and used across a host of collateral – forming a key ingredient to the brand's identity.