Putting vacant spaces to work

Lowe creates ‘meanwhile’ homes and useful work spaces from buildings that would otherwise lay unused and in need of a security firm. It’s an innovative solution to repurposing and managing vacant space. 

Latch overhauled their existing identity, introducing new brand expressions, a clearer, more assured visual language and concise tone of voice ensuring a flexible and future proof rollout. 

Project
Identity refresh
Client
The Lowe Group
Expertise
Branding
Digital
Activation
Identity
Campaign
Tone of voice
Guidelines
Printed collateral
Social
LOWE Newspaper Ad 5050

A strengthened frame device allowed us to express building occupation, illustrate before and after scenarios, and highlight guardians’ stories.

LOWE Windows Classroom 5050
LOWE Windows Plant Girl 5050 AW
LOWE Socials 5050
Latch LOWE Brochures 5050

The brand refresh needed to flex into any situation, to mirror Lowe’s retro fitting of accommodation flexing into almost any building.

LOWE Brochure Spreads Full
LOWE Guardians in occupation AW

The logo was redrawn and emboldened to convey the security of guardian occupation, whilst keeping its original quirky essence.

B2 D 5050
LOWE Brand Guidelines
We’ve succeeding in creating a brand that better represents Lowe’s secure & flexible service offer, for today and tomorrow.”
Alex Atkinson
Co-founder, Latch
LOWE TONE OF VOICE 5050
Lowe Van 50 50
Lowe UNIFORM 5050
Back to work
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