Putting vacant spaces to work
Lowe creates ‘meanwhile’ homes and useful work spaces from buildings that would otherwise lay unused and in need of a security firm. It’s an innovative solution to repurposing and managing vacant space.
Latch overhauled their existing identity, introducing new brand expressions, a clearer, more assured visual language and concise tone of voice ensuring a flexible and future proof rollout.
Digital
Campaign
Tone of voice
Guidelines
Printed collateral
Social
A strengthened frame device allowed us to express building occupation, illustrate before and after scenarios, and highlight guardians’ stories.
The brand refresh needed to flex into any situation, to mirror Lowe’s retro fitting of accommodation flexing into almost any building.
The logo was redrawn and emboldened to convey the security of guardian occupation, whilst keeping its original quirky essence.
