Refined living meets eclectic Camden
Camden’s dedication to regeneration and quality housing has resulted in urban innovation and architectural excellence within the iconic London borough.
Latch were brought in to name, brand and market their Maitland Park redevelopment. Leading with the abstract name Neos – we developed an identity that effortlessly combined the elegance of refined living with the eclectic charm of Camden – the result is a brand which exudes a uniquely sophisticated energy.
Branding
Digital
Identity
Campaign
Image styling
Printed collateral
Content
![NEOS Brochure front](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/NEOS_Brochure-front.jpg)
![NEOS People 2](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/NEOS_People-2.jpg)
![NEOS Brochure Spread](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/NEOS_Brochure-Spread.jpg)
![NEOS Wayfinding V1 1](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/NEOS_Wayfinding-V1.1.jpg)
![Neossign Small](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/NEOS_A-Board_2023-06-28-115026_krmr.jpg)
![NEOS APP 2](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/NEOS_APP-2.jpg)
![NEOS Newspaper print ad V2](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/NEOS_Newspaper-print-ad-V2.jpg)
![Screenshot 2023 06 06 at 14 02 31](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/25857/Screenshot-2023-06-06-at-14.02.31.jpg)
![NEOS Tote bag 1](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/NEOS_Tote-bag-1.jpg)