Refined living meets eclectic Camden

Camden’s dedication to regeneration and quality housing has resulted in urban innovation and architectural excellence within the iconic London borough.

Latch were brought in to name, brand and market their Maitland Park redevelopment. Leading with the abstract name Neos – we developed an identity that effortlessly combined the elegance of refined living with the eclectic charm of Camden – the result is a brand which exudes a uniquely sophisticated energy.

Project
Neos
Client
London Borough of Camden
Expertise
Strategy
Branding
Digital
Activation
Naming
Identity
Campaign
Image styling
Printed collateral
Content
NEOS Brochure front
NEOS People 2
NEOS Brochure Spread
NEOS Wayfinding V1 1
“
The Neos brand & collateral Latch created really enticed keen buyers to our launch.”
Christopher Maidwell
Head of Sales (New Homes)
Neossign Small
NEOS APP 2
NEOS Newspaper print ad V2
Screenshot 2023 06 06 at 14 02 31
NEOS Tote bag 1
Back to work
More
District Plan tube
District
WOL Mobile collage
Way of Life
Canonbury Corner 6 Sheet Ad
Canonbury Corner
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