Elevating a 200 year old property brand

Portico is one of the oldest estate agents in London, with an unrivalled knowledge of the capital. Recognising the need to expand their brand, we explored ways to visually and verbally capture the essence of their legacy, whilst creating a dialogue to resonate with today’s audiences. 

We developed a new humanised tone of voice, culminating in emotive campaign messaging and a new brand strapline. All brand touchpoints were redesigned, resulting in a progressive repositioning with a focus on heritage, knowledge and customer experience.

Project
Portico
Client
Leaders Romans Group
Expertise
Strategy
Brand
Campaign
Social
Activation
Identity
Tone of voice
Image styling
Advertising
Printed collateral
Social
PORTICO Social
“
Latch understood our business needs. They’ve impressed us with their creative flair and attention to detail.”
Annah‑Marie Spear
Marketing Manager
PORTICO Photography 3
PORTICO Window POS
Portico Direct mail

The ‘Portico Knows’ campaign centres on topics that resonate with their customers, from buyers to landlords, messaging is able to flex within a single holistic brand tone.

PORTICO A Board

We provided style guidance for brand imagery and copywriting, resulting in a warmer, more natural look, feel and tone of voice.

Back to work
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