Opening a range of possibilities
The Cooks & Co brand has a 100-strong ambient ingredient range with products featuring on the shelves of the UK’s largest supermarkets.
Recognising the need for more shelf standout, and a consistent brand proposition, our team developed a new, adaptable identity and packaging system. The range’s distinctive, uniform look brought a coherent customer experience with improved cross-selling opportunities.
Project
Cooks & Co
Client
RH Amar
Expertise
Strategy
Branding
Campaign
Branding
Campaign
Activation
Identity
Tone of voice
Advertising
Printed collateral
Packaging
Content
Tone of voice
Advertising
Printed collateral
Packaging
Content
“
Retail sales increased across almost every product line following the rebrand, and we saw a 22% increase in product listings.”
The new packaging improved brand visibility including a priceless visible TV presence on Saturday Kitchen, with celebrity chef James Martin even giving it a shout out.
