Opening a range of possibilities
The Cooks & Co brand has a 100-strong ambient ingredient range with products featuring on the shelves of the UK’s largest supermarkets.
Recognising the need for more shelf standout, and a consistent brand proposition, our team developed a new, adaptable identity and packaging system. The range’s distinctive, uniform look brought a coherent customer experience with improved cross-selling opportunities.
Branding
Campaign
Tone of voice
Advertising
Printed collateral
Packaging
Content
![Cooks Co Various product](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/CooksCo_Various-product.jpg)
![Cooks6sheet](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/Cooks6sheet.jpg)
The new packaging improved brand visibility including a priceless visible TV presence on Saturday Kitchen, with celebrity chef James Martin even giving it a shout out.