A new corner of Islington
As the first in a series of high-quality projects direct from the authority, Canonbury Corner was seen as a flagship development in Islington. Latch developed the naming, brand identity, social content and the launch campaign for the scheme.
We documented the Islington lifestyle that was waiting to be discovered around the corner by new residents. A welcoming tone of voice combined with approachable image styling, resulting in a classic-modern balance that complemented the development’s curved architecture.
Tone of voice
Our naming and creative concepts were inspired by the building’s curved architecture and prominent location.