A new corner of Islington
As the first in a series of high-quality projects direct from the authority, Canonbury Corner was seen as a flagship development in Islington. Latch developed the naming, brand identity, social content and the launch campaign for the scheme.
We documented the Islington lifestyle that was waiting to be discovered around the corner by new residents. A welcoming tone of voice combined with approachable image styling, resulting in a classic-modern balance that complemented the development’s curved architecture.
Project
Canonbury Corner
Client
London Borough of Islington
Expertise
Strategy
Brand
Digital
Social
Brand
Digital
Social
Activation
Naming
Identity
Campaign
Tone of voice
Image styling
Printed collateral
Content
Identity
Campaign
Tone of voice
Image styling
Printed collateral
Content
Our naming and creative concepts were inspired by the building’s curved architecture and prominent location.
“
Capturing the authentic Islington lifestyle was key to the success of the brand narrative.”
Rebecca Atkinson
Studio Manager, Latch
