A new corner of Islington

As the first in a series of high-quality projects direct from the authority, Canonbury Corner was seen as a flagship development in Islington. Latch developed the naming, brand identity, social content and the launch campaign for the scheme.

We documented the Islington lifestyle that was waiting to be discovered around the corner by new residents. A welcoming tone of voice combined with approachable image styling, resulting in a classic-modern balance that complemented the development’s curved architecture.

Canonbury Corner
London Borough of Islington
Tone of voice
Image styling
Printed collateral
Canonbury Corner Detail01

Our naming and creative concepts were inspired by the building’s curved architecture and prominent location.

Canonbury Corner Messaging
Canonbury Corner Magazine Ad
Canonbury Corner 6 Sheet Ad
Canonbury Corner Brochure Cover
Canonbury Corner Hoarding
Capturing the authentic Islington lifestyle was key to the success of the brand narrative.”
Rebecca Atkinson
Studio Manager, Latch
Canonbury Corner Portraits
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