Rental Living for Today

Rental Living by Legal & General is a new suburban built to rent focused arm of the UK financial services giant. Working within the Legal & General brand framework, we developed a distinctive brand proposition, expressions and tone of voice centring on ‘How home should feel’.

Project
Rental Living By
Client
Legal & General
Expertise
Strategy
Brand
Digital
Activation
Brand refinement
Tone of voice
Illustration
Printed collateral
Website
LG Billboard
LG Website
“
Latch played a pivotal strategic role in bringing our Suburban Built to Rent brand to market.”
Catherine Hipperson
Operations Director, Suburban Built to Rent — Legal & General Capital
LG online ipad
LG Moving Kit
LG User Guide
LG mini touch points

Responsible landlords think about the small stuff. We helped L&G help their residents with ‘mini touch points‘ that simplify the renting experience.

LG Keyring
Back to work
More
Portico Backup
Portico
E16 Tote bag
E16
Steves Leaves packaging redesign
Steve’s Leaves
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