Rental Living for Today
Rental Living by Legal & General is a new suburban built to rent focused arm of the UK financial services giant. Working within the Legal & General brand framework, we developed a distinctive brand proposition, expressions and tone of voice centring on ‘How home should feel’.
Brand
Digital
Tone of voice
Illustration
Printed collateral
Website
![LG Billboard](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/LG-Billboard.jpg)
![LG Website](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/TMP_LG_Website.jpg)
![LG online ipad](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/39315/LG_3.jpg)
![LG Moving Kit](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/LG-Moving-Kit.jpg)
![LG User Guide](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/LG-User-Guide.jpg)
![LG Keyring](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/LG-Keyring.jpg)