Rental Living for Today

Rental Living by Legal & General is a new suburban built to rent focused arm of the UK financial services giant. Working within the Legal & General brand framework, we developed a distinctive brand proposition, expressions and tone of voice centring on ‘How home should feel’.

Project
Rental Living By
Client
Legal & General
Expertise
Strategy
Brand
Digital
Activation
Brand refinement
Tone of voice
Illustration
Printed collateral
Website
LG Billboard
LG Website
“
Latch played a pivotal strategic role in bringing our Suburban Built to Rent brand to market.”
Catherine Hipperson
Operations Director, Suburban Built to Rent — Legal & General Capital
LG online ipad
LG Moving Kit
LG User Guide
LG Keyring
Back to work
More
EEKO logo
Eeko
Conrad Algarve beach logo
Conrad Hotels & Resorts
NEOS Pattern
Neos
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