Rental Living for Today

Rental Living by Legal & General is a new suburban built to rent focused arm of the UK financial services giant. Working within the Legal & General brand framework, we developed a distinctive brand proposition, expressions and tone of voice centring on ‘How home should feel’.

Project
Rental Living By
Client
Legal & General
Expertise
Strategy
Brand
Digital
Activation
Brand refinement
Tone of voice
Illustration
Printed collateral
Website
LG Billboard
LG Website
“
Latch played a pivotal strategic role in bringing our Suburban Built to Rent brand to market.”
Catherine Hipperson
Operations Director, Suburban Built to Rent — Legal & General Capital
LG online ipad
LG Moving Kit
LG User Guide
LG Keyring
Back to work
More
WOL Mobile collage
Way of Life
Steves Leaves packaging redesign
Steve’s Leaves
KALLIMA Packaging
Kallima
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