Rental Living for Today

Rental Living by Legal & General is a new suburban built to rent focused arm of the UK financial services giant. Working within the Legal & General brand framework, we developed a distinctive brand proposition, expressions and tone of voice centring on ‘How home should feel’.

Rental Living By
Legal & General
Brand refinement
Tone of voice
Printed collateral
LG Billboard
LG Website
Latch played a pivotal strategic role in bringing our Suburban Built to Rent brand to market.”
Catherine Hipperson
Operations Director, Suburban Built to Rent — Legal & General Capital
LG online ipad
LG Moving Kit
LG User Guide
LG Keyring
Back to work
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