Encouraging East London pioneers

Latch was tasked by housing developer Notting Hill Genesis to boost consideration and increase sales of their East London developments, specifically located in E16. Our solution was to create a multichannel campaign encouraging buyers to rethink E16, to buy ahead of the curve – to become a ‘trendsettler’. 

Thought-provoking copy lines and a bold stencilled look created a strong brand with the ability to transcend across advertising, marketing materials and local street events.

E16 Campaign line
E16 Campaign
Notting Hill Genesis
Tone of voice
Image styling
Printed collateral
Launch campaign
E16 Newspaper ad
E16 A Board
E16 Coffee cup
E16 Lifestyle 2
E16 Lifestyle 3
E16 Drinks mat

The stencilled text mirrors the industrial heritage of the area, complemented by a lively shade of blue to establish a contemporary perspective.

E16 Board
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