Encouraging East London pioneers
Latch was tasked by housing developer Notting Hill Genesis to boost consideration and increase sales of their East London developments, specifically located in E16. Our solution was to create a multichannel campaign encouraging buyers to rethink E16, to buy ahead of the curve – to become a ‘trendsettler’.
Thought-provoking copy lines and a bold stencilled look created a strong brand with the ability to transcend across advertising, marketing materials and local street events.
![E16 Campaign line](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/E16_Campaign-line.jpg)
Campaign
Tone of voice
Image styling
Advertising
Printed collateral
Launch campaign
Wayfinding
![E16 Newspaper ad](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/E16_Newspaper-ad.jpg)
![E16 A Board](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/E16_A-Board.jpg)
![E16 Coffee cup](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/E16_Coffee-cup.jpg)
![E16 Lifestyle 2](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/E16_Lifestyle-2.jpg)
Our campaign had a notable effect – with 30%
uplift in NHG’s East London property sales.
![E16 Coffee vendor](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/E16_Coffee-vendor.jpg)
![E16 Lifestyle 3](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/E16_Lifestyle-3.jpg)
![E16 Drinks mat](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_797x938_crop_center-center_none/E16_Drinks-mat.jpg)
The stencilled text mirrors the industrial heritage of the area, complemented by a lively shade of blue to establish a contemporary perspective.
![E16 Board](https://d20eb5rnatj3ch.cloudfront.net/images/case-studies/_1600x938_crop_center-center_none/E16-Board.jpg)