Peckham Place
Peckham is a vibrant and diverse area of London and we wanted to reflect this in our creative approach. Focusing on real people, not models, faces familiar to locals gave the development a sense of belonging within the area. We created a set of content including interviews, photography and short videos highlighting Peckham business owners, residents and the unique cultural mix of the area — from a boxing club proprietor and theatre director, right through to a vintage store owner and the best pizza in London. The use of an unusual typeface and a bold colour palette further enhanced the sense of individually and vibrancy of Peckham Place.
