Built on the site of the former Yardley cosmetics factory and used as part of the 2012 Olympic village, Halo is one of Folio London’s flagship developments. Consisting of 701 apartments over 43 floors in the heart of Stratford, Latch was tasked with creating a new recognisable brand for the building. This was applied to everything from signage and wayfinding to the concierge’s uniform. Our aim was to get the signage design to relate to the unique building materiality and form.
Our modern identity tied in with the history of the site, but also allowed for a sophisticated application of the brand elements across the different touch points.