Clayworks is a purpose-built, fully furnished, rental development of 85 studio, one and two-bedroom apartments in North Acton. The client, Imperial College London, wanted the new identity to subtly link with the College’s brand and their other recent PRS developments — through colour palette and use of a sans-serif typeface.

Following thorough research, we took inspiration from historical photographs of the site, an old clay brickworks, to create a uniquely-strong stencilled industrial typeface with a muted terracotta and deep blue colour palette. The bespoke logo and strong colour blocks referencing the breaks in the building’s glazing.

Similar Projects

Clayworks rental scheme advertising campaign design by Latch Clayworks property hoarding design by Latch Clayworks advertising campaign by Latch Clayworks development marketing by Latch Clayworks floorplan design by Latch Clayworks internal signage by Latch