Why developers need a professional CGI service image

Why developers need a professional CGI service

In recent times of instant gratification, CGI has never been more important for property developers to help expand their enquiries pipeline. Professional CGI enables you to capture more potential customers in a shorter period of time, allowing your audience to view your development from the comfort of their sofa without arranging a physical viewing.

Here at Latch, we see the significance of high-quality CGI – and we’re proud to create them for our clients to display on their social feeds and websites. As a creative marketing agency, we strongly advise property developers to invest in professional CGI services to increase customer interest. Need convincing? Here are two reasons why we use CGI to display our clients’ developments in detail.



One significant benefit of using CGI is the ability to be as creative as possible. In other words, you can create a world of possibilities for your audience.

Do you have customers with different requirements? Some might need the spare room set up for guests, while others would use it as a nursery, or as a home-office – so consider creating a CGI for all three options. CGI will enable you to cater for all their needs, portraying the property in different ways – and giving your audience a personal insight your development.

The world is your oyster, so consider the details! Make them feel as real as possible by introducing everyday items, such as plants or books, to bring the image to life. This will allow your audience to connect with the property on a more personal level.



Another benefit of CGI is its ability to capture the audience on an emotional level, without having to physically visit the property for a viewing.

The CGI allows the client to picture themselves at the property, and opens their eyes to the options available. Show them the lifestyle they dream of – and make sure it’s tailored to the audience you are connecting with. Help them imagine what it would be like to live there. Without showing the customer what they could have, how can they fully connect with the property? Consider the little details – they make all the difference.


If you’re looking for a professional CGI service, get in touch with us today. We’d love to show you how we can help.