Property sector set to celebrate #HousingDay image

Property sector set to celebrate #HousingDay

Like many in the property sector you might have been hearing a lot about the upcoming Housing Day?

So what is it?

Housing Day was originally set up by Adrian Capon from Yorkshire Housing in 2013, to tell the stories behind social homes, from the perspectives of the tenants, landlords and communities that benefit from it. It aims to raise awareness of all the positive efforts that go into making a truly great housing project is just one of the fantastic benefits the Housing Day Campaign brings to the community and industry as a whole. It also focuses on bringing light to the many fantastic offerings that Social and Affordable Housing bring, including those which Adrian Capon directly mentions in his report; “Providing affordable family housing; supporting young people; tackling antisocial behaviour; improving community cohesion; helping people access education and training; getting people into work; helping tenants start and run their own businesses; as well as everyday essential housing repairs and customer visits.”

By getting your business involved in #HousingDay on the 18th September 2017, you can share and promote the positive impact of the industry, raise awareness and exposure of your brand (and all of the great people that work within it), and do a little ‘good deed’ for all of the people that make the sector tick.

How you can get involved:

Put the 18th September in your calendar, and share the hashtag #HousingDay on your Social Media channels, as well as write an engaging blog post on what YOUR business does that makes you brilliant in the property world.

This years theme of ‘Storytelling’ will enable all parties (landlords, tenants, developers, and marketers) to connect online, and share their unique stories, by taking over the social media account of Housing Day for one week. Adrian has taken inspiration from the @NHS Twitter account, where patients and staff take control of the account for a week at a time to tell their stories. This pioneering initiative launched last year, with a different NHS patient or member of staff becoming curator of @NHS each week to report on their experiences, first hand.

Last year’s #HousingDay was a resounding success, with over 17,300 tweets, 5,600 contributors and a reach of 7.6million. With a focus on individual stories and the communities, it’s sure to reach even more people this year.

Want to get involved?

It’s a great opportunity to connect with others in the property industry and engage in some property marketing with an edge in social responsibility. Follow and tweet @HousingDay or use #HousingDay to join the community!

Sources & further reading:

Housing Day
The Guardian Housing Tweetathon