How to successfully brand your new development

Mastering brand identity has never been so important for the success of both new and established brands. Traditional property branding has moved on leaps and bounds from simple brochures and show-homes – today, a property brand must be unique in its messaging and appearance on all platforms to attract potential customers. The visual representation of your brand tells your audience a thousand words, so it’s crucial to get it right.

At Latch, we’ve partnered with many top property developers over the years – and we know what works. As an experienced property branding agency, we’re in tune with the key questions to consider when establishing a brand identity. So, how do you stand out in the saturated market of property brands?

Stand out property branding

Brand identity is all about how you portray yourself to your target audience. Do you show your brand’s unique personality or company values? What makes you stand out from your competitors? Successful brand identity will ensure your development doesn’t get lost in the sea of property brands bombarding your audience.
Think about your brand’s logo, design, colours, website and brochures. Are your colours similar to other developments out there? Is your logo relevant to your brand? Will your brochure catch a client’s eye? It’s important to do your research and compare your branding with similar developments – make sure yours is different, relevant and memorable.
We believe that detail and personality are the most important aspects to make sure a brand stands out from the crowd. Check out an example of our branding work here.

A unique proposition

Consider how your USP features in your proposition. Do your core values and key messages come across clearly to your audience? For example, if you’re offering more sustainable living options in comparison to your competitors, use this to your advantage – shout about it! Think about how your proposition reflects your brand’s appearance, and make sure your it’s in-line with what your development has to offer.

This is just the tip of the iceberg. If you’d like to learn more about improving your brand image, standing out from the crowd and increasing your prospects, we’re here to help. Why wait? Get in touch today!