Unified Brand Confidence
Leading planning and design consultancy Boyer partners with developers, housebuilders, local authorities and landowners, providing masterplanning, design and insight services to unlock opportunities across the UK. Ten years after their initial rebrand, their communications lacked the flexibility and punch needed to stand out. Latch’s role was to develop a confident graphic language for the Boyer brand, showcase their integrated services, and maintain consistency across regional offices.
Brand
Image Styling
Printed Collateral
Without changing the existing logo, we expanded Boyer’s brand palette, introducing a CAD cursor-inspired device as the linchpin of a more flexible brand system.
Brand expressions were refined across digital and print touchpoints. A high-contrast palette of red, grey and white brought cohesion to the system and positioned Boyer as a progressive partner for major planning, architecture and land development opportunities. Our comprehensive brand standards now help their marketing team manage the brand with consistency across the organisation.
