Live your way
Camden is one of London’s most culturally rich and complex boroughs. It’s a place where independent coffee shops sit next to world-famous music venues; where tranquil green spaces are moments away from major transport links. For BelRise, a new collection of 1 & 2 bedroom apartments, the challenge wasn't just to market the physical homes, but to capture the sheer breadth of lifestyle available on its doorstep.
Project
BelRise
Client
The Camden Collection
Expertise
Brand
Digital
Digital
Activation
Naming
Identity
Campaign
Image styling
Printed collateral
Content
Identity
Campaign
Image styling
Printed collateral
Content
“
We needed to move beyond standard specification and location benefits, to create a campaign that genuinely resonated with a modern, dynamic audience”
Alex Atkinson
Co-founder, Latch
"The team didn't market the apartments; they bottled the essence of Camden life. Latch's 'Live your way' concept immediately resonated with our vision, and the entire process—from strategy to final design—was collaborative and insightful."
Tracey Awere, The Camden Collection
